How to start your own campaign
1. Think about what matters to you.
The first step to a successful campaign is to have a cause and idea that people can get behind. It’s important that it’s something you care about a lot, as it’s so much easier to push for change if it’s something you genuinely believe in and can demonstrate passion for.
Your cause can be a local or national issue, it might only affect a few people or a lot, but this is your opportunity to drive for change!
Still a bit stuck? Here are some questions to get you thinking:
- Is there something you want to see changed in your local community? (i.e. new recreational facilities, saving a local facility from closure, more events for young people, cleaning up your local park)
- Have you had a personal experience that has made you want to see change? (i.e. banning upskirting, increasing NHS funding for a particular illness)
- Is there a national issue you want to see solved? (i.e. voter apathy, violence, homelessness)
2. Research what is already being done.
There are thousands of charities, organisations and individuals who want to change the world, so make sure to do a bit of research to see if there’s anyone else working to achieve something similar – you might be able to get involved.
Be sure to check petition websites, like change.org or the Parliament Petitions website, as well as taking a look at what campaigns relevant charities or pressure groups are currently running. You can also see what MPs have said about your issue in Parliament by searching the topic here.
Getting involved with a larger group can sometimes give you more leverage for achieving your end goal. They might already have ongoing campaigns that they need support on, so don’t hesitate to get in touch and offer some help!
Equally, if your campaign is unique then great! It gives you the opportunity to shape the outcome more directly.
3. Think about what action you want to achieve.
This is very important, the best campaigns have a focused vision for what they want to achieve.
For example, if you care about removing plastic waste from the sea, your campaign objective could be to get supermarkets to commit to reducing their plastic packaging bu at least 30% by 2020.
Your own campaign might also seek to actively change the law, or it might be as simple as raising awareness or money. Once you have an objective its much easier to plan the rest of your campaign. Try to think about what your fellow citizens, organisations, Councillors, or MPs could do to help the cause and work from there.
4. Plan your campaign.
The next step is to design a campaign that will help you reach your goal. You need to think about what the best way to achieve your objective is and what tools you can use to help you.
Here’s a little table (+ an example) you can fill out to help you plan:
As we mentioned, there are lots of different tools you can use to help you, it’s a good idea to think about how each of these tools might help your campaign.
There are plenty more things you can do to help your campaign, can you think of some more? Get in touch @VotingCountsUK!
5. Get people involved and spread the word.
Now this is the exciting part! Once you’ve got your campaign all planned out, you’re ready to announce it to the world!
Start by getting a few of your friends and family on board and go from there, use social media to reach more supporters. Remember to keep focused on your goal, it might not always come quickly or easily, but don’t lose hope!