Press Release: Why should you vote in December? Voting Counts video launches General Election video

Voting Counts has published a new ‘Why Vote?’ video to promote voter engagement in the 12 December 2019 General Election.

In 2017, 14.5 million people who were on the electoral register did not vote. This is more people than voted for any single party, in an election where seats were won with as few as a two vote majority.

A new video launched by political engagement organisation Voting Counts looks at why you should vote, including why voting in a safe seat can also have an impact on the outcome and policies adopted by your MP. The video builds on Voting Counts ‘Why Vote?’ page, which is viewed by tens of thousands of people in the run up to each election.

The video was made in conjunction with Youtube creator Half Asleep Chris, who uses stop-start animation to create engaging and informative content.

Commenting on the video’s launch, Voting Counts founder Rachael Farrington said, “Every election, millions of registered and non-registered voters of all ages do not vote. Voting counts, whether you’re in a marginal seat, a safe seat, or anything in between. We’re delighted to launch our new video, which sets out key reasons why you should vote, building on our existing website content.”

The video can be found here: https://www.youtube.com/watch?v=vpIXC-cG2-8

Notes to editors

Voting Counts was established in 2014 to improve understanding and engagement of UK election amongst young adults, after then seventeen year old Rachael Farrington found that her friends felt uninformed on what elections were and how the outcomes affected them. The website has grown year-on-year, with a 2019 college and higher education targeted campaign part-funded by the Joseph Rowntree Reform Trust allowing the organisation to supply over 150 of them with non-partisan materials designed to get young people engaged.

Any media enquiries should be directed to:

Rachael Farrington

contact@votingcounts.org.uk